Why Affiliate Marketing Can Help You with Lead Generation

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Affiliate marketing is typically construed as just a means to help you create a passive
income stream. That is actually true and you are not mistaken for thinking that way.

However, for a lot of people that actually want to make this their main career, there is
more to that.

In today’s article, I will talk about why affiliate marketing is a lost art and why it can help
you with lead generation that will lead to increased revenues for both merchants and
affiliates.

An Overview

In a nutshell, affiliate marketing is where the publisher (or affiliate) will refer their
audience to their partner merchant’s websites and so long as they buy anything using a
special affiliate link, the affiliate will be given a commission based on what was agreed
upon in the beginning.

For instance, if you are an owner of a tech blog and you create articles that provide
good value to your readers. At the end of the article, you lead them to your partner
company’s website and that page will provide them with the things that they might need
to solve their problems.

That is why affiliate marketing can be quite lucrative, but only if you do the right things.

The Cast

In the grand scheme of things, there are four characters at play here. But, there are only
two moving parts that are needed to move this affiliate marketing machine. They are the
seller and the publisher.

The seller/merchant/company is the one that is selling the products that are promoted
by the affiliates. They are also the ones that will create affiliate programs that will help
them get the right people to promote what they are selling.

The affiliate/publisher/content creator is the one that promotes the content of their
partner merchants. They will do this by creating high-quality content; may it be in the
form of videos, infographics, blog posts, articles, etc. They add affiliate links and that
URL will direct their audience to their partner merchant’s product pages.

Getting Started

There is a huge misconception here in that people assume that you can only engage in
affiliate marketing if you are an owner of a popular website or if you are an influencer
that has already amassed a loyal following.

Although there is some truth to that in the sense that the more people you entice to visit
your website, the better your chances of getting commissions, you can actually become
an affiliate even if you are still starting out in the online world.

As a would-be affiliate, you can either look for affiliate programs online or you can enter
an affiliate network that will act as the middleman to help you get things started.

Of course, you have to be specific to only one niche at first so that it will be so much
easier for you to gain traction in a certain industry.

So for example, if you are a tech person and you want to talk anything about tech, then
partnering up with merchants that sell technological products can provide you with a
huge benefit.