Social media can highlight your reputation and expertise in the architecture field.
There are tons of architecture firms in Malaysia, so if you really want your new company to thrive in the field, you must prove to your target clients that you are reputable and trustworthy. Your existing and potential clients must be able to acknowledge you as an industry leader. Use social media to gain authority and reputation in the field.
Social media can bring you closer to your target clients.
Google is one of the smartest online platforms out there. So, how can you make sure that your website will be on the first page of search engine results pages? Use social media to improve your web pages’ ranking. Post shareable, engaging content. That way, your target audience will enjoy what you are sharing, giving you authority over those companies which are not that active on social media. This strategy will give your brand a competitive edge and human voice.
Social media allows you to you to track competitor activity.
Through online tools such as HootSuite and HubSpot you can keep an eye on your competitors. You will be able to see what people are talking about.
Promoting your architecture firm on social media is not free, but it’s very cost effective.
It is not free, but you will love it because you can market your firm in a cost-effective way. In social media marketing, time will cost you money. It’s free to post a shareable photo on Facebook, but the overall cost is calculated based on time. Use that specific time wisely. Just make sure that your target is reached.
Social media can help you gain control of your online image and reputation.
Image and reputation are crucial online. See to it that your social pages appear professional. Don’t forget to include your company logo and architecture website link.
Social media allows you to improve your relationships and connections.
Social media marketing is not just about posting interesting content. It is also about improving your relationships with people. Remember, businesses thrive with the help of a good network. By having a good social media strategy, you can give your business a human voice. Consistently interact with your target clients, and fellow professionals in the industry.